New Leaf & Co – Hannah Lauer

Loading

Packaging design for New Leaf & Co.

The founders of formerTeatonic needed an identity for their new brand. They wanted a new visual language for their logo and packaging.

Lauer_Newleaf_4

Lauer_Newleaf_3

Lauer_Newleaf_2

Capturing the essence

My illustrations tell the brand story: How the founders got to know Yerba Mate in South America. They fell in love with the people and the way they share the beverage in an original cup.

Lauer_Newleaf_10

Lauer_Newleaf_9

Lauer_Newleaf_11

Lauer_Newleaf_5

Lauer_Newleaf_8

Lauer_Newleaf_12

Awarded

This project was a competition — The design agency The Collaborators announced my work as their favourite.

Lauer_Documentary_Photography

Documentary

Back To Top