Campaign

The brand Wrap asked for a communication
campaign that targets students 
in the
UK and makes them 
recycle more often. A
poster series supports the year-long
campaign and informs about materials to
recycle. 
Simple illustrations show stu-
dents 
with packagings. The target group is
asked in an easy, however memorable
way to 
throw the article in the green bin.
The mascot of the whole campaign
is Recycle-michael, an unusual, but cool
character. 
Screenprinted freebie bags
contain a CD with a recycling song I record-
ed
, a calendar and an engaging card
collection which 
will be handed out to stu-
dents 
during the Induction week. To
point out its presence in social 
media, the
campaign name contains 
a Hashtag.
Students upload all 
kinds of pictures on
Instagram and the 
mascot Recyclemichael
becomes 
an amusing story to tell.

 

Recycling Campaign for Wrap Recycling Campaign for Wrap Recycling Campaign for Wrap